Last year I got a chance to work with Fyers Securities, a Bangalore based fintech company, to bring their "Born To Trade" campaign to life. As a freelance designer on this project, my brief was straightforward but exciting: design the main campaign lockup and build out a visual language that could stretch across social media, digital ads, emailers, and their website. Working within their existing brand guidelines turned out to be a blessing because their electric blue and yellow palette was already pretty killer. My challenge was to inject some serious energy into the visual language and make this campaign feel as bold and confident as the traders they were trying to reach.